Making technology work for people

Stefanie Lange

Enterprise CX Adoption Lead15 years of SAP CX and B2B SaaS delivery | Applying AI to CX and Change

I help teams turn complex CX and B2B SaaS initiatives into something people actually use, now with AI in the mix.

Open to permanent and freelance roles

See selected projects Get in touch

Find your fit

If you're hiring for…

Adoption & Enablement
Teams ready to use new technology
I help sales and customer teams understand, explain and actually use new offerings, including AI features.
Delivery
A complex implementation that needs to land
Clear scope, an MVP that works and tight governance, so a fixed-price project goes live on budget.
Change
Leadership in a changing environment
When scope, features and budgets keep moving, I keep customer and product aligned on what is real today.
Trust
Trust with demanding customers or stakeholders
Written governance, calm persistence and the right allies to move a stuck project forward.
AI
Making AI useful in daily work
Practical AI assistants built around real work, with the human side in mind: buy-in, judgment, adoption.

About

I bring customer, product and delivery teams together to move CX and B2B SaaS initiatives from plan to adoption.

In nearly 15 years in CX and B2B SaaS, including SAP CX, I’ve led implementations, workshops and enablement across EMEA. I’m at my best when the ground keeps moving: scope changes, features that aren’t ready, stakeholders who disagree. Where others see a problem, I look for the option that still works, and I say early and respectfully when a plan won’t hold.

German by origin and based in Spain for 20 years, I work in German, English and Spanish and have learned to read a room across cultures. Now I'm applying my AI studies and hands-on experience, from enablement sessions on AI features to AI assistants I've built, to practical use cases in CX and adoption.

Expertise

SAP & CX solutions

SAP Customer Experience
SAP Customer Data Solutions
Identity & Consent Management
Commerce
Marketing
Lead-to-cash

Consulting & delivery

Implementation
Discovery workshops
Scoping & effort estimation
Proposal development
Project planning & forecasting
Budget Management
Resource planning
Risk and escalation management
Stakeholder management

Adoption & change leadership

Adoption
Enablement
Value realization
Change management
Workshop facilitation
Cross-functional collaboration
Conflict resolution
Team mentoring
C-level communication

AI

Generative AI
AI workflows
AI enablement

Selected projects

CompletedInternal projectSoftware / SAP CXEMEA

SAP Adoption Services & Enablement

Role: Portfolio Adoption Specialist

Challenge: New outcome-based services needed to be adopted by the Sales and Customer Success teams amid low trust, competing priorities, team reorganisations, and no shared pipeline view.
What I did: Worked with regional leaders, tailoring sessions from EMEA-wide and market-unit groups to one-to-ones, and facilitated value-focused workshops.
What it shows: Adoption is built through trust and relevant communication, not just announcements. This approach brought the value proposition to 200+ Customer Success colleagues and contributed to a 150% increase in the share of cloudified services and 97% more subscription deals.

CompletedManufacturingDACH

First B2B identity implementation of a new solution

Role: Implementation Consultant

Challenge: The project shifted from B2C to B2B after kick-off, with changing scope, a small customer team, developing features, and pandemic-era budget cuts.
What I did: Defined an acceptable MVP, phased migration, integrations, and consent management, coordinated closely with the product team and kept expectations transparent.
What it shows: Leading through a moving target and product realities while meeting customer needs. The pilot went live with positive customer feedback.

CompletedMediaItaly

Identity platform migration across 32 sites and 40+ apps

Role: Engagement Lead

Challenge: A move from an in-house build to a vendor platform, with extensive scope, a fixed price, an ambitious timeline and changing priorities.
What I did: Defined a tight scope, pushed for an MVP approach, set clear timelines and regular governance, and made customer responsibilities visible.
What it shows: Delivery discipline under constraints. The migration went live in five months against the original four-month target, on budget and in scope, with a satisfied customer and CSM team.

CompletedAutomotiveItaly

De-risking high-customization delivery through a POC

Role: Engagement Lead

Challenge: Took over a strained engagement with a long-standing customer to work on a new stream. A design review had flagged high-risk points with customizations.
What I did: Pushed for a POC as foundation. Put governance in writing, aligned with the internal account team and the lead technical architect, kept continuous contact with the customer.
What it shows: Holding a position with a difficult stakeholder, calmly and in writing. After a bumpy phase, the approach was accepted and the project moved forward.

Personal projects

Completed

AI assistant & knowledge base for conflict resolution workshops

Given context, input from several conversations and accredited sources, it structures opposing perspectives, suggests conversation strategies and drafts a workshop agenda and follow-up plan. It supports human judgment, it doesn’t replace it.

MVP completed

Personal website to complement LinkedIn profile

Brings skills and expertise to life by integrating real work examples, personal projects and work mentality. A flexible site that allows adding future sections, e.g. blog or video. Built using AI-assisted vibe coding.

In planning

Adoption-focused SaaS PMO office buddy

Designed to connect email and meeting apps with the project plan and repository, track progress, flag risks and suggest next steps.

Get in touch

Available for: permanent roles | freelance/contract engagements

Based in Barcelona, remote or hybrid across EMEA.

Email LinkedIn